TALK BRANDS 12: MALMÖ LONDON
It's been a while, but it's back! We're introducing more brands to our Talk Brands collective on a monthly basis, and continuing to add to the quality of it each time.
I caught up with Elliott, 23, the founder of Malmö London. Born in Sweden and brought to the streets of London, Malmö London
"OUR CLOTHES ARE MADE BY PEOPLE. NOT MACHINES."
Click Read More to read the interview.
Where did ö London all begin and what made you want to run your own brand?Without trying to sound sentimental, it started with 2 guys with a dream of starting a brand. Then we went out and did it.
How would you describe Malmö London?
I would say proud of being independent. We have quickly gained a loyal following as we care about the people that work for us and the young creatives we actively support. We want to remain this way, away from being a nasty corporation using sweatshops and laughing all the way to the bank.
Lookbook shot by Maria Pizzeria & Mr Phomer
What is your favourite piece from your collection?
If you could sum up your brand in 3 words, what would they be?
Forward, eclectic & independent.
What for you has been the highlight of running Malmö London to date?
Seeing peoples responses to the collections and getting approached by stockists. It's a great feeling knowing someone has a passion to sell us in their own shop.
What do you do outside Malmö London?
As we are such a small team there isn't much time for anything else, although I do fashion photography in my spare time.
What is your favourite clothing brand, other than your own?
Probably A.P.C, but It changes all the time. At the moment I really like Rubchinskiy as the director is a true creative... doing his own designs, shoots, advertorials and videos.
Favourite brand of footwear?
Who would you most like to do a collaboration with and why?
So many. Something with Chris Cunningham would be nice as I would like to do more video. Come on the blokes a genius!
What can we expect to see from Malmö London in the future?
More collaborations and bigger collections. Knitwear, bags, shit like that.
Gathering inspiration for new designs. Getting lost somewhere and finding something different that someone would really like to wear.
What advice would you give to someone who may want to start their own brand?
Ask yourself, ‘what's stopping me from doing this?' Don't be afraid of putting your stuff out there. If you have confidence in yourself and a vision going forward then you will inevitably succeed.
Head over to their website now and pick something up! You can also follow them for updates on new releases @MalmoLondon and here.