FRESH LACES X HARVEY NICHOLS SNEAKER SPACE
After partnering up on a number of
pop-up sneaker events across 2013/14, the Fresh Laces team have started off
2015 by teaming up once again with Harvey Nichols on a permanent sneaker space
within the menswear shoe department in their flagship Knightsbridge
store. This is a massive step for the founders of Fresh Laces;
Nathan & Louie, from their first sneaker event in early 2013.
Proof that they can offer something different to the other events which
happen in the UK and an opportunity to reach out to a different type of
“sneakerhead” who doesn’t want to be scrolling through ebay or Facebook groups
to look for that rare heat.
Now open in store, I was keen to check
out the space for myself having followed the Fresh Laces movement from their
first event and was really impressed with what the team had done with the
space. I was expecting to see heat and was not disappointed with a great mix of
kicks from the high-end collabs befitting of their surroundings with Riccardo
Tisci and Pigalle on the AF1s, through to Pattas AM1s & Jordan’s and for
those with a bit more cash to splash, the ever popular Independence Day AM1s
and Yeezy are also available!
I think what the team have delivered is
very clever in identifying a gap in the market, with a customer who has the
money to spend, like their kicks but want a one-stop-shop to meet their needs.
This partnership with Harvey Nichols allows them the opportunity to offer that
customer what they want – the most wanted rare and exclusive trainers in
deadstock condition and for that I applaud them.
Make sure you go check this out in store
and if you can’t get down to London, be sure to see what Fresh Laces is about
at their pop-up event in the Harvey Nichols Manchester store on Feb 20th
– see @fresh_laces on insta for more detail.
