PUMA X SLAM JAM - 25TH ANNIVERSARY CELEBRATIONS!
On the 21st March PUMA will launch their collaboration with international streetwear brand Slam Jam, to mark its 25th anniversary!
To celebrate we will see the release of two iconic silhouettes, the States and the Trinomic XT2 Plus (the latter being one of my favourite silhouettes to ever grace my tiny feet!).
Founded by Luca Benini in ’89, Slam Jam has since become a huge name on the streetwear scene, venturing beyond the clothing and footwear market into arts and culture. They have created a unique identity, pioneering the merge of youth subculture and fashion. If you're not familiar, take yourself over to their Instagram and Facebook page and you'll instantly get a feel for what they're about!
At the time of its inception, the golden age of hip-hop and b-boy was spreading from New York and the East Coast, and the rest of the world was influenced. Slam Jam was in the right place at the right time...
The PUMA States is the iconic silhouette for this scene and this time, appearing in every sneaker bible and documentary. With limited availability in Europe, but so sought after, Slam Jam was one of a few destinations with stock. As Slam Jam had selected the States for their world tours they became a destination for sneaker enthusiasts to get hold of the classic. For 2015 it is reimagined, in jet black cuts the PUMA States feature a simple embossed logo that gives the classic an avant-garde flair.
Throughout the early 90s street fashion embraced city living sports as a major influence. The PUMA Trinomic XT2 Plus was at the pinnacle of this movement; an innovative running shoe with cushioning technology that quickly became a hit in the fashion world. The Slam Jam x PUMA Trinomic XT2 Plus mixes reflective material with the classic Slam Jam colour scheme of black and white. Yep, you're thinking what I'm thinking - its ticking all the boxes for the perfect trainer, right? Well take a look...
Yup, we're definitely not wrong!