PUP are a brand new women's streetwear brand from London, born via a hashtag in 2013 that kicked off a movement highlighting the overlooked womens sneaker category. #pleasejustdoit gained some real support and helped to change up big brands ubiquitous pinks and purples to including limited editions, collabs and colour ways in smaller sizes, something Talk Casuals is also passionate about.

Three years on, PUP are proud to announce the launch of their first womens streetwear pack: two sneaker designs and three pieces of apparel featuring silhouettes and colourways that work with busy lifestyles. The PUP pack drops today at 7pm!

The pack consists of limited edition sneakers in two colourways and three items of apparel; the t-shirt / the long sleeved t-shirt / the sweatshirt, designed for city-living women by city-living women.

PUP has had a history of being at the forefront of what women want in a sneaker. Back in 2013, the majority available for women were the ubiquitous pink and purple and many limited edition releases were only available in mens sizes. PUP initially launched as a fantasy online shop showcasing all the best mens sneakers desired by women with smaller feet. Through the hashtag #pleasejustdoit the brand used the power of the internet and social media to show the interest and demand for more colourways in womens sizes. Within its first ten days the movement generated over 140,000 online impressions, receiving support from both women and men across the globe.

Through its global press coverage and substantial grass roots support across social media and the web, PUP managed to bring to light the demand for equality across the womens sneaker category and retail opportunity, ultimately becoming a key player in promoting more designs in womens sizes.

The Initial designs for the first PUP pack were sketched back in 2014. The brand faced a lot of ‘no’s’ and ‘that can’t be done’ but with sleeves rolled up and a journey of stories, three years on they are proud to present to the world the first PUP pack.

PUP sneakers are produced entirely in Portugal with high quality Italian leathers and nylons. The BB01 (dusty blue x rust) and BB02 (moss green x camel) colourways are produced in limited numbers. Each pair notes a premium upper construction and a different back block colour on each foot. The back block colour follows through on the inside of the shoe with a linen and leather lining, creating an angle shape in the sole of the shoe. There is also a discrete tongue pocket for your shoelaces and cushioning has been inserted for extra comfort.

The apparel is proudly and ethically made in the UK using artisan printing techniques.

What are your thoughts? Follow them on Instagram to keep up to date and don't miss the drop at 7pm!


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