KEEN UNEEK UNVEILS #UNEEKPERSPECTIVES COLLECTIVE CAMPAIGN
Leader of the open-air footwear movement, Keen UNEEK returns for Summer 2017 with its #UNEEKPERSPECTIVES global campaign and unveils a collective of influential creatives for the UK rollout. Keen UNEEK drops a versatile and truly definitive collection of colourways, patterns, materials and styles within a series of new pack launches across both the original round and flat cord model sandals. Not only epitomising the ‘urban hike’ sandals trend, this covetable footwear also really does comprise the performance technology exposed within its aesthetic.
To model these sharp silhouettes, Keen UNEEK has tapped a collective of London’s emerging creatives, who are quickly becoming known for pioneering their own unique take on streetwear style. The collective fronts Milan born model Emily O’Donnell, social content artist Ben Colson, model Boyd Alves, The Boo Kid Yumi Carter and ‘Cestamatiq’ DJ Connor Gaffe in a distinctive campaign shot on location in Hackney, East London. Each member of the collective was invited to arrive dressed in how they would choose to style up the new footwear in their own unique way, with no pre-empted apparel planning in advance to the shoot - the result showcasing a #UNEEKPERSPECTIVE from each.
The UNEEK Prime Pack, featuring a premium leather upper for a dynamic look with the incredible, supple comfort of the cord UNEEK styles. The free-moving cord structure across the leather upper delivers a responsive fit, with a lightweight PU midsole cradles the arch and gives long-lasting support whilst also ticking all the boxes of the ‘urban hike’ hybrid sandals trend this season. Available in both men and women’s specific models, choose from the summer wardrobe staples of Black Raven and athletic bright Star White, with an additional outdoor style Bison SKU for men. The footwear has an anatomical microfiber foot bed with Cleansport NXT™ lining and a super soft microfiber heel back ensuring this open-air footwear will have you walking on air all summer long.
Also premiering this summer is the special edition UNEEK Originals Urban Trails pack, offering sneaker appeal with a distinctly athletic profile. UNEEK Urban Trails is a new sole construction containing a lightweight PU midsole in a bright sporty finish contrasts with tan gum rubber pods on the outsole for versatile traction and cushioning.
The UNEEK O2 returns this season offering a smart, minimalist concept which takes the two cord upper and pairs it with an enclosed, lightly cushioned heel panel for soft support and adaptability. A quick-drying Lycra®lining wicks moisture away from the skin and allow for stretch, whilst a molded EVA midsole and anatomical footbed cradle the foot for all day comfort, available in a range of colours from Evergreen and Tan through to Black and White with Harvest Gold.
The premium UNEEK Prime pack of leather styles retail at £85 each, UNEEK Originals Urban Trails are £80 and the UNEEK O2 styles are £70; all are available now at www.keenfootwear.com/uneek and selected retailers including Foot Patrol, Garbstore and Present London.
