VANS ULTRA RANGE
Vans embarks on a journey to adventure with the European release of the UltraRange campaign launching on Tuesday, 1st August.
Marking a major milestone in Vans’ footwear design history, the UltraRange leads the path forward for innovation, emphasizing the brand’s expanded vision to create a versatile footwear model that provides advanced comfort, lightweight traction, and superior mobility combined with Vans’ timeless style.
Vans are literally my go to footwear. Honestly, I reckon they're some sort of comfort blanket for me, and I wear each pair to death, and still continue to wear them! I love seeing Vans expand their silhouette range and keep pushing the boundaries of what we expect from their footwear, yet continue to stick the to core reasons why we love them so much: timeless style and advanced comfort.
Living out of a suitcase on multiple expeditions a year, Vans pro surfer Pat Gudauskas finds endless inspiration traveling around the world in search of the perfect surf. With his collaborative insight, Vans ventured to create a new silhouette that offered maximum versatility across diverse landscapes and lifestyles.
“What if we created something that brings the look of Vans together with the functionality needed for different terrains—city streets, boardwalks, mountain paths... Bring the element of comfortable, hearty and functional all in one shoe—it would have comfort and utility, but look like Vans no matter where you are.”
Vans constantly consult on design and functionality of their products with their athletes, and this has been critical to the evoloution of Vans products. Dave Solomon, Vans VP of Global Product, Footwear said:
“As Vans continues to grow, it’s essential that we continue to engage with the people that live our brand ethos and extend our products through innovative technology while maintaining Vans’ classic design to enable their daily pursuits.”
With a modern shape and new co-molded midsole, the UltraRange unveils Vans’ next generation of footwear technology, while paying homage to its rich history with the iconic Vans Sidestripe. The slim-profile, low-top design blends premium materials, breathable textiles, and a responsive sock-fit construction, empowering your adventure from the ground up. And of course, they couldn't be without Vans’ iconic reverse waffle lug offering superior grip and traction.