TALK BRANDS #7: THFKDLF
Where did THFKDLF all begin and what made you want to run your own brand?
I (Dan) was pretty bored of seeing all these brands coming out with one colour screen prints on white or black tees. I wanted to do something different myself rather then just get annoyed at all these clone companies.
How would you describe THFKDLF?
It's hard to describe your own brand but I think we have a unique and fairly original style, I think we could release things without any logo on people would know we made it.
What is your favourite piece from your collection?
We're really into the two newest tees we've shown off, the forest tee and the water/sky one from the natural collection we're going to be releasing soon.
If you could sum up your brand in 3 words, what would they be?
I couldn't think of anything so i tweeted asking for help, so here are a few - don't need vowels, flowers and shit, fancy as fuck.
What for you has been the highlight of running THFKDLF to date?
Being able to turn it from a hobby into our full time job, it amazes us that we're lucky enough to be able to devote all of our time into something we love and not have to worry about working other jobs anymore. It doesn't feel like work at all, and thats probably the biggest achievement ever.
What do you do outside THFKDLF?
Im not sure we've had time to do anything other then work for the last few months but we go out, get drunk, play xbox, listen to music just regular stuff.
What is your favourite clothing brand, other than your own?
I Love Ugly are sick, the ragged priest do some really cool stuff.
Favourite brand of footwear?
Vans, right boring answer for you there.
Who would you most like to do a collaboration with and why?
It would be really cool to collaborate with a really established brand like Only or Supreme just to see what would be like, maybe supreme would let us acid wash a bunch of tees!
What can we expect to see from THFKDLF in the future?
Who even knows, we don't plan things out months in advance, we'll be sat in our studio working on something, have an idea, make it happen and see how it looks. We're trying to plan ahead for next winter and see if we can actually do that but the way we work seems to be going pretty well.
What, in your opinion, is the best thing about running your own brand?
Just the freedom to do whatever we want, because we do all our own printing and sewing, we don't have to wait around for printers to get back to us, if we have an idea, in twenty minutes it can be a real thing and thats pretty amazing.
What advice would you give to someone who may want to start their own brand?
I think people need to just have some original ideas, putting a logo on a t-shirt isnt going to work for everyone, people need to think outside of that and then maybe they will be able to catch peoples attention and stand out.
You can pick up stuff from THFKDLF at their bigcartel here, and don't forget to follow them on Twitter: @THFKDLF. Check out their SS13Lookbook video here, and for more pictures click here!
Go and like the Talk Casuals Facebook page! If you own your own brand and want to get involved drop me a message!
