COMING SOON: NIKE X ROUNDEL BY LONDON UNDERGROUND
This latest collaboration is an exciting one. This limited Air Max collection is inspired by the worlds first underground railway system: London Underground.
Very much like London Underground, the Air Max has to adapt to exterior demands and try out new and improved technology. Well this collection introduces us to Nike’s newest technology: Engineered woven Jacquard. A new technique which uses a one-piece weaving process for a new fit, without encroaching on the silhouettes classic shapes.
The abstract pattern featured on both the Air Max 1 and Air Max 90 draws on the very fabric of London. They both endorse the infamous seat upholstery found in the London Underground Railway cars, created by designer Misha Black and launched back in 1978.
This new technology and that bizarre but fun geometric pattern are finished off perfectly with a natural gum rubber outsole and an embroidered tongue. The embroidered emblem of the celebrated London Underground Logo, also known as the "Roundel", is the cherry on the cake.
Due to the fact this is a very special collaboration, each pair will arrive in custom packaging, featuring the distinctive moquette pattern.
The collection drops Saturday 14 December 2013, with the first 150 pairs exclusively releasing at a special Piccadilly Circus station pop-up kiosk at 6am. The Air Max 1’s will be retailing at £95, and the 90’s will be priced at £100.
Images via Nike Inc.
I can't imagine this TLF remake will be to everyones taste though, what do you think?