I recently came across SHOOP, a streetwear brand based in Madrid, Spain. SHOOP was founded by Yohei Oki and Miriam Sanz in 2011, and even though it might not be a brand you're familiar with just yet, I bet my life savings it won't be long until they are. They're certainly a brand to watch and there is no doubt that if they continue to produce garments like they are, they'll have us fashion junkies hooked!
Their collections have clear influences from sportswear and 90's culture; plus there is a dominant music influence throughout their #ǝɔunoq collection.
Click Read More for more info on the #ǝɔunoq collection
Their took sound waves patterns from Justin Timberlake - Strawberry Bubblegum, which was looped on Soundcloud and then printed on tracksuits, bucket hats and jackets. A creative and innovative idea that I can't say I've seen produced by a brand before. In their own words "Itʼ s sportswear with an urban and sophisticated edge" - and I couldn't agree more.