ROCAWEAR SS15 COLLECTION
US lifestyle brand Rocawear was created by Jay Z founded by Damon Dash and Shawn "Jay-Z" Carter back in 1999. This joint venture was launched off the back of Jay-Z's incredibly successful rapping and record producing career, not to mention his ownership of Roc-A-Fella Records. The duo set out to extend hip-hop beyond just the music by creating street-style apparel; making music a way of life.
The brand is going pretty strong here in the UK, and their SS15 collection features some great transitional pieces that will keep you looking good whatever our British weather throws at us! I really like it's laid back sports luxe vibe.
The collection features a selection of sweats from the monochrome collection through to the widely recognised renaissance series. Rocawear is now stocked on the House of Fraser website, shop the collection here and click read more to see more of the collection below.