Brooklyn based brand ICNY integrate 3M detailing into sports apparel. 

Their innovative and unique twist on the application of reflective 3M technology is definitely something that makes them stand out from the rest. 

The latest update to their collection of colourful and patterned tees, tanks and hats, is their sock line. Their new sock line features an all-new knit structure for added comfort and breathability. I have been keeping an eye on ICNY through their Instagram since I peeped a picture of their polka-dot 3M socks. I'm a big fan, so was really excited when their Lookbook surfaced. It's definitely nice to see a subtle use of 3M that works just as powerfully as an allover application. 

Check out the rest of the Lookbook over at Hypebeast. The SS14 collection will be available at selected retailers and via the brands website in March. 


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