As we starting preparing for our holidays away in the sun, now is the time to update your summer wardrobe. If you like to pick up endless new clothes to look your best on the beach or by the pool, there is no better place to start then with the swimwear collection from NICCE London.

If you are not familiar with the brand, they are fairly new starting up in East London in 2013 but have quickly become the go-to label for people who want bold, clean and simple designs in black & white featuring their NICCE logo.

Founded by a designer with a love of fashion and music, has meant an influence taken from the main club scenes across Europe and has been adopted by the current crop of artists topping the music chart – you might have already seen Ella Eyre wearing the brand. The women’s SS14 collection is a collaboration with Anabel Englund a lady making a name for herself on the deep house/electronic dance music scene – that music heritage is never far away from the ethos of this brand.

With my week away in the sun not too far away, I will certainly be looking to rep this brand on the beaches of Ibiza!

Be sure to check them out @niccelondon and online at


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