London based brand 4LoveAndMoney have launched their AW15 campaign. 

The brand was founded by Grime DJ 'Ordio Kid' who's love of music from his days starting out at London raves has meant the brand is rooted in grime culture and every collection explores and celebrates the scene.

Informing principles of balance; or the idea that "what you love can also be what you earn", 4LoveAndMoney captures the ambitious essence of the scene's beginnings, whilst illustrating the artistic struggle for the MC/Producer!

With key pieces including the 'Take Dat.Wat' Tee and Hoodie inspired by a Dizzee Rascal lyric and featuring a very 2000's Nokia mobile phone. The collection is full of nostalgia!

I love the aesthetic of this campaign, it really captures the gritty essence of the grime scene for me. The AW15 Campaign was shot by Curtis Jehsta, styled and cast by Kitty Cowell and MUA by Sophie Cox.  

The collection is available now online with and prices ranging from £20-£50.

Check more out below, what are your thoughts?


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