ASICS Japan announces a collaborative project under the ASICS Tiger brand name with BEAMS, and mita sneakers. 

The three companies have produced four items together: the GEL-LYTE III shoe and three apparel items. This will be the second collaboration among the three companies since June 2016. 

The shoe features a number of the iconic details of the Yokosuka jacket. The shoe upper is made of navy pigskin nubuck and velour, and an embroidered dragon face adorns the heel. Thats already the kind of trainer that makes your mouth water! Such luxurious materials and the attention to detail on these is second to none! Japan is lettered in an original script along the side along with another dragon, an original graphic design, which graces the sole. 

The collection is available in-store from the 7th October. The GEL-LYTE  III's are available from END, DSM, Footpatrol and Hanon retailing at £115. To the delight of myself and any other members of the small feet crew - we don't miss out, the III's are available in size curve UK 3 -10.5! The tee's from the collection will also be available from END.

What are your thoughts? We love this!! Check some more close-up product shots of the GEL-LYTE III's below.


  1. This is a gorgeous place, and I won't soon forget it. Attended an event here sponsored by the company. The reception hour was held in one of the rooms next to the Chicago venues hall. I loved their buttery mashed sweet potato.

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