RIHANNA AND PUMA RELEASE THE CLF CREEPER
This season, Rihanna and PUMA released a very special Creeper that’s closest to the Creative Director’s heart. Since its inception five years ago, the Clara Lionel Foundation has supported various education and health programs for the youth through Rihanna’s voice and humanitarian efforts.
PUMA aims to further support the causes of Rihanna and the Clara Lionel Foundation (CLF) through the creation of the new CLF Creeper. With this philanthropic sneaker release, Rihanna and PUMA intend to inspire men and women everywhere to help future generations.
“For a brand like PUMA to support Clara Lionel is very meaningful,” said Rihanna. “I hope to not only raise money for the foundation but also awareness of the causes CLF supports. It’s an incredible way for fans and consumers to give back.”
The Creeper is the first shoe designed by Rihanna for PUMA. A remix the iconic PUMA Suede, each drop has captured the attention of sneaker fans and fashion mavens since the style first debuted in 2016, setting the trend for sneakers worldwide with no sign of slowing down.
The CLF Creeper is made of a full-leather upper with a 3D embroidered Formstripe. The focal point is the embroidered heart shape on the lateral side of the shoe, giving a nod to the Foundation’s visual DNA. Finishing off the design is a CLF logo embossed on the heel.
Proceeds of this special release of the CLF Creeper will benefit the foundation’s programs in education and healthcare. The CLF Creeper is available worldwide exclusively on PUMA.com.