Last week saw the opening of the store and exhibition from conveted sneaker label Saucony Originals entitled  'The Story of Running’. 

Saucony have been producing innovative technical footwear for over a century and are intrinsic to the development of the modern training shoe. So, in celebration of their illustrious heritage and their fundamental place in running history,  Saucony have opened their first London store.

The launch has come just ahead of the 2014 London Marathon, the exhibition and footwear store entitled 'The Saucony Story of Running' opened on Neal Street in London’s Seven Dials from the 20th of March 2014.  With a full archive of Sauconcy footwear on display for its 4 week residency, dating from 1958 to date, it's definitelty worth passing through!
The Neal Street store will mark the start of a year of highly anticipated activity for the innovative footwear brand, including a number of collaboration launches with key retailers across the globe to be announced soon.  

Follow Saucony Originals on Twitter and Instagram @SauconyOrigs!

Check out some more images of the new store below.


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