BENCH ANNOUNCE JESS GLYNNE AS BRAND AMBASSADOR
Born in 1989 initially as a small menswear brand with roots in skate and BMX culture, Bench today is a global fashion brand presenting stylish clothing with a functional edge suited to the needs of 24 hour city life.
Bench are now proud to announce Grammy Award Winner Jess Glynne as brand ambassador. Bruno Sälzer, Chairman & CEO of Bench: “Jess Glynne is young, modern, urban, stylish and is the perfect match for Bench.”
Jess Glynne is the voice of 2015 with over 7.5 million worldwide single sales in the past year. “Rather Be”, her collaboration with Clean Bandit, sold over 3 million singles and was the most streamed track of 2014.
The partnership coincides with the launch of Glynne’s own sounds and new album. Bench will celebrate the official opening party for its new Munich showroom on 29th April with a special performance from Jess. Jess Glynne said “Working with the Bench team is an exciting process and really fun. I am very happy to show the brand and the lifestyle of Bench through great joint projects.”
I personally think this is a great partnership! What are your thoughts?