HYPE X BOLLOCKS TO POVERTY


This summer British streetwear brand Hype. is teaming up with Bollocks to Poverty, part of the leading international charity ActionAid, who are a movement that stands up for the rights of young people in extreme poverty. Together they have launched a limited edition festival collection to raise important funds to support the charity’s work in Nepal following the recent earthquakes.

The independent fashion label will use its design force for good in this collaboration with Bollocks to Poverty which launched on the 11th June online and through their Boxpark store. Over the last four years, Hype. have established a reputation and dedicated following with their bold tees, big colours and stand out prints. And this collection is no exception. The tropical range which consists of three festival faves – a unisex tee, a women’s crop top and a bandana – are sure to make a statement this summer

All profits from the collection will be supporting ActionAid’s work on the ground in Nepal to provide immediate relief to those most in need, through food, medical kits and shelter. ActionAid have reached over 80,000 people, with the help of 5,000 young volunteers, in the month since the first earthquake and will continue to support the people of Nepal as they rebuild their lives after the devastation.

Hype’s co-founder, Liam Green, has said of the collaboration: “We’re proud to have teamed up with Bollocks to Poverty on this festival collection. We love what they stand for and are happy to be supporting ActionAid’s amazing work in Nepal. They have already reached thousands of people and we want this collection to help them reach more.”

Support this collaboration and the good going on behind it!

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