OAKLEY IN RESIDENCE: LONDON EVENT
Running from 14th May to late August, Oakley opens “Oakley in Residence: London” - a pop-up cycling destination and hangout for creative collaboration for the local residence to enjoy!
Part creative space, part workshop, Oakley in Residence: London is free and open to the public. Located at 37-39 Exmouth Market, London, EC1R 4QP, the venue will be open every week from Wednesday to Sunday, and offers a schedule of workshops, exclusive exhibitions, film screenings, athlete meet ups and cycling adventures, a real celebration of the world of cycling!
Oakley in Residence: London is the physical manifestation of the company’s global ONE OBSESSION campaign that invites people around the world to join the #LiveYours movement, share their passion and inspire others. Oakley opened its first Oakley in Residence last month in Los Angeles celebrating skate culture.
Experiences include rotating art exhibitions beginning with cycling illustration collective Spoke LDN, weekly city rides accommodating all skill levels with urban cycling crew East London Fixed, bike maintenance workshops ranging from basic tire changes to full refits with non-profit organization The London Bike Kitchen, and film screenings in partnership with The Bicycle Film Festival.
Visitors can also sign up here for the biweekly Friday Film Club presented by Oakley and the Bicycle Film Festival. Each session features specially curated films honouring the world of cycling and showing some of the most unique locations where riders live out their obsessions.
Oakley partnered with local sports organization, Lee Valley Youth Cycling Club, to offer special experiences for their East London-based youth members who have a passion for cycling, including private bike maintenance workshops run by London Bike Kitchen.
“Cycling has a wide range of diverse groups” said Tom Cartmale, Global Director Brand Communications. “Whether you’re a performance-focused racer, a city-messenger or a daily commuter, ‘Oakley in Residence: London’ is a place for anyone interested in the culture of cycling to come together and celebrate their shared passion - bringing the essence of Oakley’s ONE OBSESSION brand message to life.”
For more information and a schedule of activities, visit here. Join the global conversation at #LiveYours, #InResidence and make sure you pass through the pop-up destination whilst it's here!