CHEAP MONDAY X TEENAGE ENGINEERING LAUNCH
On 5th June, 2015 Cheap Monday and Teenage Engineering will launch a line of Pocket Operators - micro synthesisers that fit in your pocket - and a line of matching gear in the UK. The launch will take place in-store at the Cheap Monday store, Carnaby Street.
The new line of the three pocket sized musical instruments come without casing where the components and artwork are visible directly on the printed circuit board. The idea of the collaboration between Teenage Engineering and Cheap Monday was born in the autumn of 2013. The Teenage Engineers needed new, protective, lab coats for the staff and instead of buying generic ones Teenage Engineering’s Founder & Creative Director, Jesper Kouthoofd, turned to his longtime friend Ann-Sofie Back asking Cheap Monday to design a unique coat and additional garments for his team. Cheap Monday took on the challenge and delivered a line of modern denim workwear and T’s for the Engineers. The partnership and collaboration was successful and the natural progression was to find a new route to work together and to bring something fresh and inspiring to both brands’ audiences.
“I think this can be the seed to a new movement, at least a new music genre. All thanks to the open minded team at Cheap Monday and Ann-Sofie Back”, says Jesper Kouthoofd, Founder and Creative Director at Teenage Engineering.
With the launch of the Teenage Engineering collaboration, Cheap Monday has now taken a step outside of its core business of jeans and fashion. “It’s great to work with Jesper again, not to mention the rest of the amazing team at Teenage Engineering. In addition to being amazing products in their own right, the Pocket Operators are the perfect addition to the Cheap Monday assortment, fulfilling our brand promise to make great products at a great price”, says Ann-Sofie Back, Creative Director at Cheap Monday.
The Pocket Operators will launch in the UK at the Cheap Monday Store, Carnaby Street on 5th June and are also available online and selected retailers worldwide.