PUMA are pleased to announce their newest Ambassadors, UK Hip Hop Duo Krept and Konan and face of the latest PUMA x Footasylum Campaign.

Hailing from south London, award winning hip hop duo Krept and Konan have risen to fame in a short space of time and are now considered to be at the forefront of UK hip - hop and grime. Their debut album ‘The Long Way Home’ hit the UK album chart at number 2 and the duo have collaborated with artists such as Jeremih and Wiz Khalifa. 

With Krept and Konan constantly pushing and evolving the boundaries of the UK hip hop scene, they're the perfect ambassadors for the PUMA Evolution pack. The collection constantly evolves season on season, taking staple apparel pieces and creating styles that are edgy but relevant. Fresh looks have been created that are steeped in sport but are light and smooth enough to make todays scene. 

Featuring sweat bottoms, hooded tops, sweat shirts and t shirts, the collection includes zipped pockets fused with rubber lining to improve water resistancy as well as improved fits and minimal branding. Using a simple colour palette of neutral tones, the collection can easily be mixed and matched or worn alone, making the Evolution pack an instant wardrobe essential for this winter. 

PUMA Evolution apparel is now available online and in store.


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