PUMA and ICNY team up again for their debut of the first AW15 collaboration and I'm loving it!

PUMA have used this opportunity to capitalise on the expertise of ICNY’s reflective technology mixed with PUMA’s rich sporting history, the debut designs are purposeful yet packed with style to make trendsetters go wild.

Utilising ICNY’s reflective technology, the classic Trinomic R698 is given a futuristic makeover. ICNY’s Trinomic R698 X3M and R698s explore the use of plush and durable fabrics, bold colours and reflective elements to create a pair of functional streetwear sneakers. Each silhouette includes reflective piping that runs through the stitching, making them stand out on the streets. The Trinomic R698 x ICNY X3M makes a statement in its own right, in allover reflective silver.

The ICNY Apparel features a selection of performance styles, the ICNY Performance Jacket, Performance Pant and the Logo Sweat. The Performance Jacket is a key piece in this collection as it completely encapsulates the collaborations careful balance of sporting classics and cutting edge technology.

The Jacket is based on a metro cycling aesthetic, and is fully bonded using storm Cell Force 2 technology. However it is the impressive details that set this jacket apart, with an under arm zip and other technical elements to increase ventilation while being fully seam sealed, inner pockets and of course reflective elements. Creating a high-end product that pushes the boundaries of modern tech and sport fashion.

The reflective piping running through ICNY Performance Pant and Jacket will keep cyclists fully protected in the city. The ICNY Logo Sweat has bio wicking tech properties to enhance cooling with a fully reflective logo print on the rear that all cyclists require for road safety.
We love this! It seems when there two brands get together they can really do no wrong! What are your thoughts?

The PUMA X ICNY R698's will be available on October 3rd at retailers like Size? and Offspring. The Black & Rhododendron R698 are retailing at £100 and the Silver R698 at £120.


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