RIHANNA REVEALS THE DEBUT PUMA BY RIHANNA FOOTWEAR COLLECTION
Whether you were looking forward to this partnership or not, you won't be able to deny that you've all been waiting for this reveal!
There were some controversial opinions when PUMA announced Rihanna as their Women’s Creative Director and Brand Ambassador (check out our post here) so I'm intrigued to hear what peoples thoughts are now, but I know I think these are cool!
Global Sports Brand PUMA and Bad Gal RiRi kick off their first venture with the release of the PUMA BY RIHANNA Collection under Rihanna’s FENTY label. Under her creative direction, the first collection introduces the PUMA Creeper, remixing the iconic PUMA Suede with a little bit punk and a little bit rebel.
The PUMA Creeper harnesses the music and fashion feel of the revolutionary punk era with PUMA’s deep sporting heritage. Punk lit the streets bright on King’s Road in London and it soon caused a stir in the late 80’s in lower Manhattan’s underground club scene. The clubs have since closed but the culture never left, influencing the city’s fashion and music scene for years to come. That is the inspiration behind the PUMA Creeper.
This revamp of one of our favourite classics has Rihanna's signature vibe all over it. There is no doubt the Puma x Rihanna lovechild is absolutely fabulous!
To help launch the PUMA Creeper, Rihanna called on her friend, musician and record producer Travi$ Scott. Scott stars in the first-ever PUMA by Rihanna campaign alongside Rihanna, who also creative directed the shoot.
“I am so excited to finally introduce the PUMA Creeper to the world,” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”
The PUMA Creeper transforms the classic PUMA Suede that was historically made popular by athletes in the 70’s and 80’s, beloved by punk bands, b-boys and skaters and today a style favourite of Rihanna. Upping the ante to the Suede is a platform or “creeper” sole married with a variety of fresh colorways and material combinations. Rihanna also took style advice from Los Angeles-based menswear designer Mr. Completely, to round out the PUMA Creeper design.
The first Creeper style, in a black-white colourway, drops as a limited edition pack today September 14th online at PUMA.com and will be at select retailers globally starting September 18th. The first three colours of the PUMA Creepers will be available through PUMA.com and lifestyle shops worldwide starting September 25th with new colour and material releases in November through 2016.