OBEY Women’s and HUF have teamed up together to produce a boss capsule collection!

Keith Hufnagel and Shepard Fairey first met in the 90’s skating in the Northeast. After years of building their careers in skateboarding and the art scene respectively, they both ended up on the West Coast with their own brands.

Though OBEY and HUF have established unique perspectives and styles, there is a common sentiment of doing things on their own terms.

The HUF x OBEY project was born from this shared DIY philosophy. What originally began as a shoe collaboration quickly grew into a full capsule collection as the brands found more commonality. The ‘Obey Triple Triangle’ graphic, a marriage between both labels’ iconic brand logos, ties the collaboration together.

The capsule collection is clean, and SO up our street. What I really love about it is that nothing has been lost with this women's collection. All the reasons I love to wear mens clothes has been retained when creating this collection - I hate it when brands answer to a women 'version' is crop tops and tight fits. So yeah, this collaborative collection ticks all the boxes for me!

Check some of my favourite pieces below. The collection is available online now.


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