Last week PUMA announced their latest women’s ambassador, London starlet Lucy Watson as the face of a brand new Sportstyle collection dropping exclusively at JD Sports. 

Lucy exploded onto the scene and our screens on E4’s hit reality show Made in Chelsea. The TV personality is often sharing exercise and fashion tips with fans, promoting a healthy lifestyle and flaunting her honed physique, Lucy’s effortless, versatile style always pays homage to fashion forward leisurewear, making her the perfect advocate for global sports brand PUMA, who are placing huge focus and emphasis on their women’s business.

Last year saw the announcement of Rihanna as Creative Director, who showcased her first Fashion Week show under the PUMA umbrella at New York fashion week and most recently teaming up with with Style Icon Kylie Jenner, 2016 is about heavily supporting women. We love it!

The answer to the ‘Athleisure’ trend boom, the collection itself is a fresh and bold spin on classic apparel styles, comprised of a mixture of sweats, tees, shorts and leggings. Taking on a simple monochrome colour palette with mesh detailing and logo prints in iconic PUMA branding, this collection provides an exciting range of wearable staples.

I love these pieces, I will definitely be picking up a set! The PUMA Sportstyle collection is available now, exclusively in store and online at JD Sports, with affordable prices ranging from £15 - £45. 

What are your thoughts?


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