INTRODUCING PUMA 'FOREVER FIERCE'

PUMA have unveiled their latest women’s training campaign focusing on their new fitness footwear style offering, the PUMA Fierce. Style icon Kylie Jenner headlines the campaign along with other PUMA ambassadors which launches April 1, 2016.

The PUMA Fierce is a lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling. The trainer, a sister (almost a twin..) aestehic to Rihanna's Fenty Trainer,  has a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. The style will take you to and from your latest training class while taking your look to the next level. 

“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”

The PUMA Fierce will be available in four colours globally starting April 1st, with additional colours dropping throughout 2016. The Fierce will retail for £70 and will be available at retailers including ASOS, JD Sports and Office. 

I'm definitely interested to see what the rest of the campaign looks like, Kylie is a bold move for PUMA and it's great to see PUMA tapping into and promoting the female side of the scene. Kylie definitely has the following, but does she really represent sportswear? Let us know your thoughts below or get involved in the discussion on our Facebook page.