QUIKSILVER'S GHETTO DOG
When Quiksilver shunned traditional print designers and opted to work with outrageous urban artist, Peter Webb, the Ghetto Dog was brought to life. This quickly became an icon for Quiksilver, characterising an unruly, spontaneous and unapologetic breed of surfers, riding high on one of the most exhilarating and popular sports in the world.
The iconic 80s surf designs look as good in 2015 as they did 25 years ago, and for SS15 , Quiksilver has released their new ‘Modern Originals’ range, featuring the wild and challenging 80s designs, of course including the notorious Ghetto Dog.
Modern Originals is born from the heart of their archives, inspired by the personalities of their athletes and the hands of the artists who helped shape the brand into what it is today. Modern is contemporary comfort, superior detail, fit, feel...function. Modern is the result of a 45-year-heritage at the cutting edge of surfwear. Original is bold, fresh... sometimes brash. Original is unashamed, free-thinking, ahead of the pack. Iconic, innovative, unrestrained, original is vintage but still as fresh as ever. When these two concepts meet, the result is Modern Originals. Modern Originals encompass the essence of Quiksilver in and out of the water.
Take the ‘Ghetto Dog’ print, for example. An iconic design from Quiksilver’s heritage by 80s Australian surf art guru Peter Webb. Three decades later, it's barking back with a contemporary twist!
The collection features the Ghetto Yoke Shorts, Street Trunk Print, Modern Original Ghetto Dog Tee and my favourite, the Spring Oak Jacket. The Spring Oak Jacket, retailing at £90, is 100% cotton. It mixes the best of street wear intensity with surf wear authenticity and I love how these two cultures are so impeccably merged.