YR STORE X SUPERMARKET SARAH - #URBANTROPICANA
Our favourites and interactive digital print specialists, YR Store have joined forces with creative stylist and visual merchandiser extraordinaire Sarah Bagner, aka Supermarket Sarah, to create a dreamy summer collaboration that is set to launch in Topshop Oxford Circus on 13th May 2015.
Entitled #URBANTROPICANA, the collection is a limited edition range of garments and accessories that will feature Supermarket Sarah's exotic and tropical designs with the distinctive palm tree logo across YR Store tees, leggings, sweatshirts, socks and iPhone cases.
For those of you who don't know, Supermarket Sarah is a retail platform where users simply click and buy straight from an image of a merchandised wall of products. The walls and this innovative idea started in Sarah’s living room, but have now spread to bars, galleries, receptions, Selfridges London, and Monki worldwide. With both YR Store and Supermarket Sarah based in Hackney, Sarah was inspired to create a collection that combined the idea of beach holidays on sunny, palm-filled beaches to contrast with the urban home of both brands - an awesome concept!
If you're a regular reader of my blog, you'll be familiar with YR’s specially developed software and high specification digital print process. If not, YR Store enables customers to create patterns and see them printed onto garments right on the shop floor. Having experienced this I can genuinely say this is the most exciting thing ever! Using YR’s large scale, interactive touch screens, you can have loads of fun creating and customising prints by manipulating colours, adding text, layering foreground elements over existing background designs, or even creating their own completely unique patterns. What I love about YR Stores products, and all of its collaborative projects, is that nothing made is ever the same. You have your own, original and individual design! It really bring out our creative side and I think that's awesome!
This collaboration will see Supermarket Sarah’s exclusively created artwork installed on YR Store’s interactive touch screens so that Topshop customers can create bespoke patterns and prints. Sarah said, “I was intrigued by YR STORE’s revolutionary live printing retail experience, and our brands seem intrinsically linked through a love of fun online retail experiences.” Sarah curated a special #URBANTROPICANA wall at YR Store’s head office in Haggerston which was shot by photographer Adam Laycock and will be available for customers to purchase from www.supermarketsarah.com on 13th May, as well as in store at Topshop Oxford Circus.
The collaboration will launch with a special invitation only party at Topshop Oxford Circus on 13th May, sponsored by Luc Belaire – a French sparkling wine brand with a Rosé from Provence and a 100% Chardonnay Brut “Blanc de Blancs” from Burgundy, whose sleek black bottle and signature pink mirrors the colour scheme on the Supermarket Sarah patterns!
We can't wait for this launch, and just like this collaboration, it's going to be so much fun! Make sure you head over and follow our Twitter and Instagram where we will be keeping you updated!