For SS15 HYPE. have shot their latest cookbook in the seaside town of Whitstable by photographer Laurence Howe; with creative direction from stylist Hollie Maya.

Their latest high summer lookbook, showcases their eclectic range of mens and womenswear for SS15 perfectly. HYPE., known for their iconic floral and outlandish prints, take further inspiration from nature with a range of atlas inspired menswear, including matching shorts and t-shirts, daisy print sweats and a new selection of alternative slogan print tees including “Get your own f**king t-shirt!” and “Kill them with kindness”. 

I really really like this lookbook, its so fun, vibrant and fully represents the brand and their SS15 collection perfectly! Much like the prints featured in the collection, the lookbook adapts and blends with the location while still remaining distinctly urban and there is a real gritty undertone to it that works SO well. 

The collection itself looks great for both the ladies and the gents this summer. I really like the floral print raglan tees, bucket hats and t-shirt dresses. The unisex feel is everything!

The full collection is available online now. What are your thoughts?

Check out some more imagery from the Lookbook below...




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