I'm actually so excited about this latest news from PUMA! Venturing further into the lifestyle market, they're continuing to impress me. Recently someone made the comment that PUMA get lost amongst other footwear brands, and I couldn't disagree more. 

Further advancing their technology and adding to their archives, I'm proud to introduce to you the PUMA IGNITE, the brands most energised sneaker created for an active, stylish lifestyle. Featuring innovative foam technology, the IGNITE maximises energy return to keep you on your feet for longer periods of time. Designed for a wide range of people from runners to sneaker aficionados, the Ignite is the perfect example of the performance and lifestyle gap becoming ever smaller.

The colourways include an easy to wear black and grey version as well as a bolder red and black option, which serves as a nod to the classic bright running colourways we know so well. Both teamed with white crisp white soles, these lay the foundation and mark a turning point in PUMA’s history where lifestyle and performance collide.

Powering every stride is IGNITE foam, proprietary foam that provides responsive cushioning, optimal rebound and comfort. Strategically placed in the heel of the shoe is ForEverFoam—a compound used heavily in the automotive industry. This material creates long-lasting durability and is entirely new to the market. The end result is tech with style to spare. The IGNITE is set to expand further this year with various colours and more lifestyle versions due for release in coming months.

The PUMA IGNITE will be available at the end of April at Footpatrol, Hanon, End and Well Gosh, retailing at £85. Check out some more images below!


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