ROXY is bringing Pendleton back to the beach and rekindling the roots it established with surf culture and trends in the 50’s —when surfers would ride in Pendleton’s cozy wool shirts over a layer of vaseline to keep warm on the water!

As a legendary American wool mill, Pendleton puts the cozy in casual and the fuzzy in fashion. And for this collaborative apparel line, they’ve paired their 100% wool featuring signature vivid colours and intricate patterns of Native American fabrics, with trend-setting design to create a new wave in fashion. 

This is a great collaboration in my eyes, the perfect pairing! I've always admired ROXY as a brand. Born in 1990 when Quicksilver decided to create a women's line, it originally started in the water as a surf brand, but soon after came it's sportswear line. In the years to come it further expanded and became the most authentic womenswear line offered by a surf brand, featuring snow wear and fashion favourites! ROXY has always been a brand that have stuck to their roots, offering fit and flexibility while still managing to be feminine. They've also definitely fulfilled their aim to be "Fun, Bold, Athletic, Daring and Classy".

Pendleton have always, again, been a brand I have followed and can really appreciate for their authenticity and quality products. I will forever lust over their Native American bed blankets! Bringing this style and incorporating the heritage of both brands together is nostalgic! If you don't get that feeling reading about this collaboration, check out the lifestyle imagery below that presents the collection in the environment it was created for!

If I haven't made my feeling clear enough, I love this collaboration, it brings a high level of fun, durable apparel that is poised to stand the test of time. The entire collection has made it to my holiday wishlist for this summer! You can shop the collection here.


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