Sheffield born brand, Drop Dead, have launched their new ‘Dead Weight’ gym collection online and in their London and Sheffield stores. Dead Weight is made up of a simple monochrome colour palette featuring strong branding throughout. 

Drop Dead have focused on the core purposes of active wear through the use of fabrics whether it be breathable mesh or reflective prints, the fabric decisions have been made purely to cater for people when exercising rather than fashion wear. 

The collection has eight pieces split into guys and girls fits. The two pre workout hoodies both feature branded reflective strips running down each arm. Drop Dead’s Perspective logo as featured throughout DDS15 reflects underneath a layer of sports mesh on the guys ‘Iron Dreams’ Hoodie. Drop Dead’s Cross logo is printed on either leg of the ‘Quad Head’ Shorts and ‘Back Packed’ Bag. The Back Pack has a large internal pocket with numerous hidden pockets ideal to fit your gym kit in. 

The girls monochrome two-­‐piece featuring the ‘No Cuts’ mesh high neck crop top and ‘Eleven Shorts’ have matching branded white ribbing designed to cling securely to the body when exercising.

I love this collection, its the perfect colour palette for me, I hate being in the gym in an outfit thats too bold or loud. Plus the gym bag is perfect too, definitely bith practical and stylish.

Check out some more imagery of the collection below... What are your thoughts?


  1. My boyfriend and I lost a lot of weight following an excellent program! I think it will not be online for a long time, so watch the video now!

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    Thanks again


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