If you didn't believe me when I said before that PUMA create the best collaborations, then this post will be the one that convinces you. A good collaboration sees both brands have the freedom to bring their signature style to the table, and the final product is the perfect combination and merging of both...

PUMA have again reunited with alternative sportswear pioneers ICNY this season with another exciting release – an amalgamation of both brands’ vision, push for innovation and integration of sport into lifestyle.

ICNY was developed after founder and designer Mike Cherman was struck by a car whilst cycling. Motivated by this, ICNY was created with the aspiration to provide added safety and increased visibility by using reflective materials on key areas of sport apparel and accessories.

For this second collaboration, PUMA and ICNY chose the latest running franchise - the IGNITE runner, and embed ICNY’s renowned DNA into its full extent. IGNITE is one of PUMA’s most responsive running shoes ever released providing superior cushioning with the IGNITE Foam that disperses impact forces while delivering responsiveness and energy return for faster and longer runs. It’s the perfect profile to take on the cutting edge designs of ICNY. The IGNITE "Ice Cream" is an intersection of style and innovation that both brands proudly represent. The pack comes in two colorways inspired by ice cream flavours, chocolate chip cookie dough and mint chocolate chip.

The upper is decked in full-coluor 3M reflective material (the dream!!) while the IGNITE foam outsole is dressed with black speckles that resemble chocolate chips and cookies. 3M and speckles! - I am practically drooling! The breathable mesh upper keeps the temperature down even during the hottest of summer days ensuring that this release remains true to its sports roots, despite the impeccable aesthetic. 

The PUMA X ICNY "Ice Cream" Ignite Pack is available September 12th at retailers including End, Foot Patrol and Chimp, retailing at £115.

 I LOVE these, what do you think? Check out some more imagery below...


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