Today saw the release of PUMA's latest collaboration in the form of a premium and very impressive rendition of our favourite iconic silhouette, the R698. The collaboration captures the global sports brand’s deep sporting heritage and STAMPD’s knowledge of modern youth culture. The R698 ‘Desert Storm’ to kick of STAMPD ATHLETICS by PUMA.

STAMPD founder, Chris Stamp, a west coast ‘Avant Street’ influencer, founded the label in 2011. Since then, the brand has made waves in the global streetwear and contemporary scene with Chris Stamp being recognised as one of GQ Magazine’s Best New Menswear Designer's in the United States for 2015.

STAMPD embraces modern youth culture that, along with its timeless appeal, creates high quality streetwear products mixed with simple forms for the everyday consumer.

STAMPD have utilised the classic PUMA Trinomic technology in the R698 Desert Storm but have expanded on the iconic design of the PUMA R698, STAMPD adds its signature to the shoe - by simplifying the lines of the upper, combining a super soft nubuck leather, adding a 3M layer featuring STAMPD’s seasonal graphic across the heel.

This drop makes way for what will be one of PUMA’s most exciting collaborations with the agenda setting menswear designer Chris Stampd in AW15. Using PUMA’s hero silhouette to impressively introduce and validate the collaboration and pave the way for its exciting future. 

I absolutely fell in love with this collaboration when I saw it, plus if theres 3M you know I want it! 

The PUMA X Stamp'd 'Desert Storm' R698 will be available from 20th June at retailers like FootPatrol, Well Gosh and End retailing at £120. 

Don't sleep on this release! Check out some more images below...


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