Primitive have taken on an understated tone for SS15, this new collection presents an evolution of Primitive’s signature laid-back approach, introducing tie dye-coloured garments, new cut-and-sew styles and standard athletic staples. Highlights include custom camouflage button-downs, vintage style soccer shirts, reflective fleece shorts and plenty of headwear.

Really like this collection, its cool and casual vibes are perfect for the summer. My favourites are the tie dye pieces, and the vast amount of headwear in this collection means there is something for everyone!

The SS15 collection is now available here and select retail stores worldwide. What are your thoughts?


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