RIHANNA FOR PUMA : 'FOREVER FASTER' CAMPAIGN PREVIEW


In December last year Rihanna was signed as the creative director and global brand ambassador for PUMA's women’s segment.


A preview of her 'Forever Faster' campaign has been circulated throughout the internet, and in the image, Rihanna has been fully kitted out in the best of PUMA. The partnership are set to launch several fan activations, including consumer and retail events, training and fitness-related social media content, and product programs. I'm excited to see how this campaign progresses...

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