WeSC is now on it’s 15th year and the Spring ’15 Collection is a celebration of coming of age, honouring the brands history and heritage by paying tribute to its hometown, Stockholm, and its native Sweden. Attention to detail, premium materials and supreme fit are keywords for this season, showcasing the first complete collections of new designers Natalia Altewai, Randa Saome and Mattias Sahlin.

The colour palette for Men’s Spring ‘15 is heavy on the blues, celebrating the king of colours; Indigo. A splash of muted reds add colour, as well as some soft washed-out yellows and greens. The perfect colour scope for Spring/Summer!

The graphics focus on Swedish flora and fauna, infused with highly symbolic flatbed mopeds and classic Volvo cars. One of the key prints this season, The Sarek Hawaii, gets its name from one of the oldest National Parks in Europe, the Sarek National Park, located in Swedish Lapland. I love this print, I think it's awesome! And when cloaked in those vibrant blues it's definitely a winner!

The collection will be available in more than 25 countries globally and at WeSC online! What are your thoughts?


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