Inspired by Ray Nelson’s short story ‘Eight O’clock in the Morning’, in 1988 John Carpenter directed ‘They Live’: one of the most influential B-movies of our time where scumbag ‘aliens’ are controlling the Earth, depleting the resources and causing global warming.’

The hero of the film, John Nada (Roddy Piper), finds and puts on some sunglasses, he see’s the world quite literally in black & white with what advertising is really saying, ‘Work 8 hours. Sleep 8 hours. Play 8 hours’. 

If you we’re to look through sun-tinted APN sunglasses you would see how ‘We Live’ from the APN perspective, we see: ‘Spray 8 hours. Skate 8 Hours. Surf 8 hours’.

APN ‘Spray.Skate.Surf’ is the start of a collection, inspired by the film and what they believe APN stands for. The collection is now available online here, retailing at £30. What are your thoughts?


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