It love it when I see pictures of a collection and I can instantly see myself in the products, and this latest collaboration has got my counting down the minutes until I can get my hands on it! It's such an awesome collection!

SS15 see's PUMA team up with East London fashion and interiors label, House of Hackney. Following the success of the first collection, the partnership will showcase both parties unique DNA to dramatic effect, creating an exclusive footwear and apparel range that merges classic elements with the strikingly quirky.

Founded in 2010 as an interiors brand with an emphasis on quality, design and ‘Made in England’, the House of Hackney husband and wife duo Javvy M. Royle and Frieda Gormley have captured the zeitgeist with their innovative designs. Celebrated for their irreverent take on all things British, the two relish on taking the traditional and turning it on its head, and they have done just that with this next collaboration. This two piece is everything!!!

They've added a new meaning to traditional PUMA silhouettes through the application of fresh, House of Hackney prints. This just demonstrates further how good PUMA collaborations are, they are consistently and constantly breaking boundaries and they never fail to impress. The classic R698, my favourites, featuring PUMA’s trademark technology, and the Becker OG are both re-imagined in a bright, bold print and are fully smothered in House of Hackney's signature vibe.

The apparel sees key running styles including a T7 jacket and the iconic PUMA Windbreakers viewed through the HOH’s unique, ever-creative lens. Fresh House of Hackney prints see the collection basked in the sunshine of the Palmeral palm tree print as well as delving into dark florals of the Midnight Garden print. This marriage of iconic styles perfectly represents both brands, and has created a refreshing collection of modern classics fit for SS15. 

I love this collection, and this collaboration really is the perfect merging of two of my favourite brands. Together they have created a bold and wild collection, whilst still maintaining all the things we love about each. 

The PUMA x House Of Hackney R698 is available now at End Clothing with the full collaboration due for release later this season at House of Hackney. We can't wait, see more images below!


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